Hey, I’m Sirin.
A UX researcher and user advocate, skilled in solving usability challenges and improving experiences across industries
My Approach
Collaborative
Collaboration is central to my approach. I work closely with cross-functional teams and stakeholders to integrate UX research into product roadmaps, ensuring user-centric solutions and actions.
Iterative
I working in a fast-paced environment under an iterative approach to identify and address issues early, leading to more effective and user-friendly products.
Strategic
Conduct end-to-end UX research, from planning and execution to analysis and storytelling.
Projects
Bridal Configurator
Single cohesive experience that leads you to design your engagement ring while you are at home
Oncology Nurse Navigator
In-depth Interview
Common Questions
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I use storytelling combined with data to present user stories that highlight key insights, issue severity, and scope. Visual metrics and clear captions make user struggles tangible, while severity scales and quantitative data provide context. Each insight includes actionable takeaways, enabling the team to drive user-centered improvements and foster empathy.
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Diary studies capture real-time user experiences over time, offering deep insights into evolving needs, pain points, and decision-making. They reveal long-term engagement trends that traditional methods may overlook.
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At Microsoft and Providence, I worked with engineering and design teams in an agile environment, using iterative feedback to make small, frequent improvements based on real-time user input. This approach aligned with technical users' preference for shorter feedback loops over large-scale changes.